Conclusion

Overall, the convergence of cross-platform texts has been the upshot to success of the Marvel franchise, spanning from the US, successfully to the UK and furthermore worldwide. The application of a variety of print and digital interactive media texts from this case study have seen very popular with the main target audience. Although initially limited to print media based around the Newspaper company the creator worked for, they quickly developed and grew toward digital media influences. With this, the audience grew also, starting from 30+ business men who read the newspaper shorts, to 15+ teenage kids who read the comics, and further to virtually anyone with the birth of their daytime TV programmes, blockbuster films across a variety of superheroes as well as merchandise and video game capabilities.

The development of technology has been a large asset to the Marvel case study, with TV and social interest developing across platforms such as Xbox 360/One, Nintendo (DS, Wii), and Playstation 3/4. This has broadcast the talent of the Marvel company toward a wider audience, across all ages, and has made the texts and products more accessible and efficient. With Marvel more frequently focusing on their successful texts, the X-Men trilogy, and beyond is tying in all future Marvel films to create a converged Marvel piece in order to appeal to a large audience of a variety of ages all at once.

Over my analysis, I have found that the the identities of Superheroes are based upon the choices within the stronger Western Society of which David Gauntlett theorised, stating that even if the choices were obvious and somewhat conventional, those were the ones that sold and made a popular following.
Looking into the history of Marvel texts for context on institutions, I found that Stanley Lieber (or Stan Lee), was keen on making his portrayed characters overly relatable in the way that the 'X-Men' are a group of outcast schoolchildren, of which all children at one point or another are bullied, therefore can make the link.
Bringing in genre to my analysis, the constant themes and creation of this fantasy genre are constantly breaking the boundaries of classic codes and conventions such as; power battles between characters, hierarchy and racial supremacy which in the case of the X-Men texts, in between the 'mutants' with abilities.

Overall, the process of analysis has shown the true cultures and themes representative within modern films, and the birth of new genres in the modern film industry. This also reflects the difficulty to classify films due to the mix of genres and characters, as well as repesented cultures within. This has shown how the popularity has grown over the years through development of technology and subsequently audience.