Through
my analysis of Marvel, specifically X-Men texts and cross platform developments, I have discovered that the wide variety of cross platforms have a selection of features which appeal to almost every audience, from younger under 10s with the morning showings of X-Men and Marvel animated TV series on channels such as CITV, to the older generations with a more serious twist of events in the more recent X-Men developments, being a lot more plot line focused and developed based on the original comic book series. This has supported my concept of participatory culture as there is no general bias due to factors such as gore and violence, enabling a wider audience to take part and consume a majority of the cross-platform texts which Marvel has to offer.
Across my analysis, I have found out the birth of a new genre which derives across multiple platforms such as action, thriller, sci-fi and fantasy, encompassing them all into a new 'Superhero' genre. An example of this would be Avenger's Assemble, a Marvel text released in 2010 which encompasses the action fighting sequences, the sci-fi alien involvement, the shocking deaths and double crosses and the fantasy gadgets, technology and men with super powers! This has been further based on my theory of role models within the texts and case study of Marvel, producing a strong moral threshold for younger audiences, particularly under 12's. I have discovered that a number of films across genres, and texts across platforms hold a strong idea of creating role models and having strong moral values within their texts to appeal to a wider audience and to keep honest values within their texts.
Furthermore I have learnt of the development process, which has enabled the same characters and storylines to be portrayed across a wide variety of platforms. The strong development was based on the comics, being a popular print media, before spreading toward visual and audio media. Novel based texts such as the animated TV series were compiled and then developed into the blockbuster modern series of films which were adapted further from the big screen. From starting in an office in America making comic strip lines for cinemas, to what we see today is a very significant business development within our modern society.
X-Men: Days of future past is due to come out shortly, showing the focus of my Marvel case study is to be based on the larger money making blockbuster films within the film industry. To be released on 22nd May 2014, this is due to be one of the biggest box office making films of 2014 due to its increasing following and popularity among fans. These films are what the future of the Marvel products will be focused on. Although the comics will still be in production on a smaller niche market scale, and games aimed at a primarily male audience aged 12 + across platforms such as Xbox 360, Xbox One, Playstation 3 etc.
There have been firm plans in place to produce more popular RPG (role playing games) for a wider teen fanbase, as well as a slightly older 20+ demographic, with a further potential for cross cultural interaction.
Across my analysis, I have found out the birth of a new genre which derives across multiple platforms such as action, thriller, sci-fi and fantasy, encompassing them all into a new 'Superhero' genre. An example of this would be Avenger's Assemble, a Marvel text released in 2010 which encompasses the action fighting sequences, the sci-fi alien involvement, the shocking deaths and double crosses and the fantasy gadgets, technology and men with super powers! This has been further based on my theory of role models within the texts and case study of Marvel, producing a strong moral threshold for younger audiences, particularly under 12's. I have discovered that a number of films across genres, and texts across platforms hold a strong idea of creating role models and having strong moral values within their texts to appeal to a wider audience and to keep honest values within their texts.
Furthermore I have learnt of the development process, which has enabled the same characters and storylines to be portrayed across a wide variety of platforms. The strong development was based on the comics, being a popular print media, before spreading toward visual and audio media. Novel based texts such as the animated TV series were compiled and then developed into the blockbuster modern series of films which were adapted further from the big screen. From starting in an office in America making comic strip lines for cinemas, to what we see today is a very significant business development within our modern society.
X-Men: Days of future past is due to come out shortly, showing the focus of my Marvel case study is to be based on the larger money making blockbuster films within the film industry. To be released on 22nd May 2014, this is due to be one of the biggest box office making films of 2014 due to its increasing following and popularity among fans. These films are what the future of the Marvel products will be focused on. Although the comics will still be in production on a smaller niche market scale, and games aimed at a primarily male audience aged 12 + across platforms such as Xbox 360, Xbox One, Playstation 3 etc.
There have been firm plans in place to produce more popular RPG (role playing games) for a wider teen fanbase, as well as a slightly older 20+ demographic, with a further potential for cross cultural interaction.
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